The ultimate platform connecting buyers and sellers directly—with low-fee financing built in. Save billions. End the middleman tax.
The consumer has spoken. The NAR lawsuit changed everything. Transparency isn't optional anymore—it's demanded. We're here to deliver.
Wasted Annually on Commissions & Loan Fees
Total Cost of Traditional Home Purchase
Potential Savings for You
Real estate should serve you, not the other way around. We're cutting out the middleman and putting control back in your hands.
Keep 90% of traditional agent commission fees in your pocket where they belong.
Get financing at a fraction of traditional lender costs. One platform, complete transaction.
Connect with serious buyers or sellers directly. No middleman. No games.
Every fee disclosed. Every step clear. Complete control of your transaction.
No complex processes. No hidden fees. Just straightforward real estate transactions.
Simple online listing with full MLS exposure
Buyers and sellers communicate without gatekeepers
Low-fee mortgages with transparent pricing
Professional transaction support at fraction of the cost
The NAR lawsuit wasn't just a legal battle—it was the consumer finally saying "enough."
For decades, the real estate industry has operated on an outdated model that serves agents and lenders, not you. Traditional 6% commissions plus 2-3% in mortgage origination fees cost Americans over $150 billion annually.
The industry fought transparency. They protected their margins. They made it impossible for buyers and sellers to connect directly—and forced you to overpay for financing too.
Consumers demand lower fees and full transparency
Technology makes direct transactions possible
The old model is dying—we're building what comes next
Agents who relied on high commissions and opacity are being left behind.
"I warned realtors about this in 2019. The lawsuit was inevitable. The consumer has spoken."
— Troy, Former Bank President & Licensed CA Real Estate Broker (25+ years)
Real Estate FU isn't a tech startup disrupting for disruption's sake. It's built by someone who's been inside the industry for 25+ years—as a licensed California Real Estate Broker, licensed mortgage originator, former bank president, and advisor to some of the world's most prestigious resort developers.
We understand both sides of the transaction: real estate AND financing. We saw this coming. We tried to warn the industry. Now we're building the solution the consumer demanded all along.
Licensed California Real Estate Broker
DRE #01028204
Licensed Mortgage Originator
NMLS #01131869
Be part of the movement that's putting real estate back in the hands of the people who matter most: you.
Coming 2025 • Vertically Integrated Real Estate & Mortgage Platform • Building for a $200M+ valuation